Plastic Bottles, 2007
60x120"
Depicts two million plastic beverage bottles, the number used in the US every five minutes.
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Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a significant pace in 2007. The category is growing even more forcefully on a global scale but in the U.S., volume is unparalleled. In 2007, total U.S. category volume surpassed 8.8 billion gallons, a 6.9% advance over 2006’s volume level. That translates to over 29 gallons per person, which means U.S. residents drink more bottled water annually than any other beverage, other than carbonated soft drinks (CSDs) Per capita consumption of bottled water has been growing by at least one gallon annually, thereby more than doubling in a decade. *
*Source: Commentary and content provided by Beverage Marketing Corporation
Every day hundreds of thousands of bottles are sold promoting name brands like Fiji, Evian, Poland Springs, and Voss. Each of these companies has cashed in from customers attaining for them the brand recognition they now enjoy.
